Londoners and Party People visiting London, EDC PLUR is on the way.
July 20th sees the Electronic Daisy Carnival roll into town, with the festival taking refuge in the Queen Elizabeth Olympic Park. The Electronic Daisy Carnival, or EDC, has one foot straddling the mainstream, with radio station such as Capital FM frequently plugging the event, and another firmly rooted in the growing EDM scene within the UK. For all intents and purposes, the EDC is being billed as ‘new’ festival that’s going to hit London, however this is not strictly the case. The Electronic Daisy Carnival has already experienced a meteoric rise to dominance in the United States, with the London event being an export of the successful franchise. This report will run through the roots of the festival, where it came from, what to expect, and most importantly, which acts will be turning up to party.
From Southern California to London, via Texas, Colorado, Puerto Rico, Florida, New York, Las Vegas and Chicago
The EDC is America’s largest EDM orientated festival, but this has not always been the case. The festival had humble beginnings, originally being a one day event based in Southern California. As the success of the event grew, the festival transformed into a multi-day event and began to branch out into other cities. Many cities have held stellar EDC parties, with the crown jewel of these events in recent years being the Vegas event. The Las Vegas leg of the Electronic Daisy Carnival attracted over 300,000 revelers! As EDM has reached an all time high level of popularity within the UK, Insomniac (the company responsible for producing EDC events) deemed it was time to unleash the electronic beast upon London.
Production Value
Electronic music festivals are appearing more frequently in the capital, spurred on by the surge in popularity of house music within the UK. This has seen promoters Eastern Electrics expand their summer event into a full weekend festival, with camping. However, throwing electronic music festivals in the capital is not easy business, as last year’s dismal Bloc Weekend can testify.
Planning is always such a key issue for events and Insomniac events are well accustomed to handling large audiences. The festival organisers know how to cater for a crowd, with the official website of the London gig hinting at ‘everything from venue changing décor to major firework displays’, and if the footage and images from past EDC events are to go by, the venue will be fully kitted out to offer a feast for the eyes.
The venue chosen for the party also promises to be a rock solid choice. The Queen Elizabeth Olympic Park was the centre of the world’s attention last year at the Olympics, with the venue now being a multi-purpose arena – perfect for Insomniac to sculpt into the best audio/visual platform possible.
Who’s Performing?
The most important aspect of the Electronic Daisy Carnival will always be the music, with the London leg of the festival being no exception to this. The event has secured EDM royalty Avicii, Tiesto and Steve Angello as headliners, with Hardwell, Crookers and Madeon also on the bill. There is plenty of UK talent on display too, with the likes of Fake Blood, Jack Beats, Jaguar Skills and Mistajam also listed to play. UK dubsteppers Caspa and Rusko will also be present. For extra variety, drum and bass veteran and Metalheadz don, Goldie is also on the lineup, as is Shy FX.
The event promises to be a day to remember for all those performing and attending. The lineup features a good spread of electronic music, with both new and classic acts. The venue promises to be exquisite, and with the temperature currently soaring in London and the rest of the UK, the Olympic park should be drenched in sunshine.
~~Zack Hayes
©2013MWFC
